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How you can use Twitter in your business, by Claire Lane


Last month I talked about social media and how AAPO intends to use it. This month I thought I’d talk a little about how you can use it in your business, starting with Twitter*.

Twitter only allows you to post 140 characters at a time, so it’s a great tool to use to point people to your blog or website. For example, you might have a Christmas Special listed on your website and want people to know about it. You’d go to Twitter and post “SPECIAL OFFER: 10% off organising packages until Christmas – click here for more details” and add a link to your website. Or you may have written a blog post on techniques for organising teens. In this case you could tweet “DO YOU HAVE DISORGANISED TEENS? Some tips on how to train them” and post the link. Think of it as a sign posting service. If you were on the street and wanted sign posts to guide people to your business, what would the signs say?

You need to be careful not to spam ie. sending constant sales messages, hassling people to buy your products or generally being selfish. The golden rule of Twitter is that you get back what you give, so make sure you send plenty of non-sales tweets too. Sharing relevant information or articles you come across, ‘talking’ with other people, answering their questions and responding to them. The more you do that, the more respect you’ll build and the more benefits you’ll reap. A good rule of thumb is for every 10 tweets, make sure seven or eight are “giving” tweets and the other two or three are directly about you.

The best way to figure out how to use it is to see it in action by watching what other people do. AAPO will be ‘live tweeting’ from the conference - sending brief updates to let everyone know what’s being discussed. Follow the hash tag** #AAPOConf2010 and you’ll be able to see everything that happens at the conference. If you’re going to the conference, why not send some tweets yourself – let your followers and potential clients know what you’re up to. Remember to use the #AAPOConf2010 hash tag.

Next month: How you can use Facebook for your business.

- Claire Lane, AAPO Social Media Coordinator

* If you’re still unsure about the whole Twitter thing, click here for further explanations.

** If you’re unsure about hash tags, click here.

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